Design-led development, built for retail-ready product ranges.
At Hoare Group, design sits at the core of how we develop products. We work closely with retailers and wholesalers to create furniture ranges that are not only visually compelling, but also commercially viable and ready for production.
From initial concept through to production-ready design, our approach combines creativity with structure. With teams based in the UK, Vietnam, and China, we develop each product with a clear understanding of market requirements, material capabilities, and manufacturing feasibility.
Whether developing new concepts or refining existing designs, we provide a transparent and collaborative process—giving you full visibility and confidence at every stage, and supporting the development of scalable, repeatable product ranges.
How this supports your business:
- Design-led product development tailored to your market
- Structured process from concept to production readiness
- Strong alignment between design, materials, and manufacturing
- Clear communication and full visibility throughout
👉 Start Your Next Range
👉 View Our Development Process
NPD – New Product Development
A structured process to take products from concept to production.
Our New Product Development (NPD) process is designed to manage every stage of product creation with clarity and control. Each product is tracked through a structured system with defined status updates, providing full visibility across all stakeholders throughout the development process.
From initial concept and quotation through to sampling, approval, and order placement, every step is clearly managed and visible—reducing delays, improving communication, and ensuring efficient progression.
Each product is assigned a unique development code and aligned with specific factory groups, allowing accurate tracking, reporting, and coordination at every stage.
Our NPD process ensures products are developed efficiently, with full transparency and clear alignment between design, sourcing, and production.
Key stages:
1. Concept & Design
Where ideas take shape
Initial concepts are developed and aligned with your product range and target market.
2. Technical Development
Ensuring production feasibility
CAD drawings, materials, and construction are refined to ensure the design is ready for manufacturing.
3. Costing & Approval
Confirming commercial viability
Supplier quotations are reviewed and aligned to meet target pricing and margins.
4. Sampling & Refinement
Bringing the product to life
Samples are developed, reviewed, and refined with final materials, finishes, and details approved.
5. Production Readiness
Preparing for consistent execution
Final specifications are confirmed, and the product is prepared for production, quality control, and delivery.
Technical Development
From concept to production-ready detail.
Technical development supports every stage of the NPD process, ensuring each design is fully specified, tested, and prepared for efficient manufacturing.
We refine product details through engineering, accurate technical documentation, and validation processes—ensuring consistency between design intent and production outcome.
Key elements:
Design & Engineering
- Concept refinement aligned with manufacturing
- Structural and construction development
CAD & Technical Drawings
- Accurate CAD drawings
- Detailed specifications for production
Testing & Validation
- Prototype approval (Gold Seal)
- Durability and performance testing
Packaging & Instructions
- Assembly instructions (AI)
- Packaging design and labelling
Marketing Assets
- Product photography
- 3D renders for sales and marketing
What this means for your business:
- Clear visibility across every stage of development
- Structured timelines for improved efficiency and control
- Reduced risk of miscommunication or delays
- Strong alignment between design intent and production execution
- Production-ready designs with clear technical specifications
- Consistency between approved samples and bulk production
- A reliable process for building and scaling product ranges
From initial concept to technical execution, every detail is managed to ensure production-ready accuracy.
👉 Discuss Your Requirements
👉 Explore Customization Options
Customization & OEM
Flexible solutions to adapt, refine, or develop products tailored to your business.
Whether adapting existing designs or developing new products, we work closely with you to create product ranges aligned with your market, brand, and commercial requirements.
Material selection, finishes, dimensions, and construction are carefully considered to ensure each product balances design intent with manufacturing practicality—ready for consistent, repeat production.
Customization
Adapt existing designs to suit your market.
- Adjust materials, finishes, and dimensions
- Refine design details to meet market needs
- Adapt products for different regions or ranges
OEM / Private Label
Develop exclusive products for your brand.
- Full product development from concept to production
- Brand-specific designs and specifications
- Private label production
- Exclusive, scalable product ranges
Customer Design Development
Bring your ideas—we’ll develop them into production-ready products.
- Work from sketches, references, or concepts
- Technical development and engineering
- Sampling and refinement
- Preparation for consistent, repeat production
What you can expect:
- Products tailored to your brand and target market
- Flexibility to adapt or create new designs
- Efficient development with production in mind
- A clear path from idea to scalable product ranges
👉 Discuss Your Requirements
👉 Explore Our Designs
Furniture Design
Creative design, grounded in real-world production.
Our furniture design approach balances creativity with practicality. Every concept is developed with a clear understanding of materials, construction, and manufacturing processes—ensuring designs are not only visually strong, but also feasible and scalable.
We focus on creating commercially relevant designs that align with current market trends while maintaining longevity and consistency across collections.
Working closely with our sourcing and production teams, we ensure a smooth transition from design to manufacturing—reducing development time and improving overall efficiency.
How this supports your business:
- Market-relevant, trend-led design
- Strong balance between aesthetics and functionality
- Designs developed with production feasibility in mind
- Seamless integration with sourcing and manufacturing